Improving Push Notification Opt-in Rates
Shannon Levis and Alli Brian, Why People Are Turning Off Push: If you are in an industry that suffers from low push opt-in rates, can you overcome this inherent user bias? There is a preconceived notion that these kinds of apps only send self-promotional push notifications, and users have a hard time seeing their value […]
Story-Centered Design
We like to get functional prototypes to stakeholders as early as possible in the development process. Prototypes help frame the discussion by putting features in context, helping teams make better design decisions and uncovering edge cases. In this excellent piece on story-centered design, Braden Kowitz describes an approach that moves that kind of discussion back […]