Improving Push Notification Opt-in Rates

Posted by on Aug 22, 2014 in Design | No Comments

Shannon Levis and Alli Brian, Why People Are Turning Off Push:

If you are in an industry that suffers from low push opt-in rates, can you overcome this inherent user bias? There is a preconceived notion that these kinds of apps only send self-promotional push notifications, and users have a hard time seeing their value upfront.

On Team Stream, we tried a similar approach to both the strategies Shannon and Alli mention a while back, and actually saw a significant drop in opt-in rates, mostly due to people deferring the decision. Still, I believe in the approach and would love to test it again with a better design and clearer message.

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