Improving Push Notification Opt-in Rates
If you are in an industry that suffers from low push opt-in rates, can you overcome this inherent user bias? There is a preconceived notion that these kinds of apps only send self-promotional push notifications, and users have a hard time seeing their value upfront.
On Team Stream, we tried a similar approach to both the strategies Shannon and Alli mention a while back, and actually saw a significant drop in opt-in rates, mostly due to people deferring the decision. Still, I believe in the approach and would love to test it again with a better design and clearer message.