The New York Times’ acquisition of The Athletic marked a significant expansion in their offering of high-quality sports journalism. The integration required a seamless blend of technology and user experience to ensure subscribers could easily access The Athletic’s premium sports content through their existing subscriptions.

We collaborated with The Athletic team for one year on their iOS and Android apps, focusing on enhancing The Athletic apps to align with the NYTimes’ standards and infrastructure. Our work included integrating features and ensuring a smooth transition for users, while maintaining The Athletic’s unique identity and user experience.

Through our efforts, we ensured that The Athletic app continued to provide its in-depth sports coverage while leveraging the broader capabilities and resources of the NYTimes. This integration not only retained existing users but also attracted new subscribers, contributing to the overall growth and success of The Athletic under the NYTimes’ umbrella.

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